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So, you might have heard of the expression “Great is the enemy of good.” Seeking perfection can get in the way of getting anything done at all. It is surely reasonable to be cautious about.

But, the opposite is also true in the world of venture and investing. As an investor, we look for companies that put a dent in the universe, changes the future, etc. These companies aim to be “great”, and one of our biggest fears is that they “settle for good.”

For founders and angel investors, getting to a personal $5m exit is life-changing. You get millions…

Photo by Dominik Jirovský on Unsplash

How “Climate” is a viewpoint and a value, not a limitation

Mobile First — a history and analogy

For years most online products and information were designed for large screens — laptops and desktop computers — and browsing them on mobile felt like an afterthought or was barely compatible. It made sense, as mobile phones were few, had small screens and sad connection speed.

Suddenly, around 2010, mobile phones become the center of connected experiences. It was nascent in 2007, as Apple launched the first iPhone, and “mobile web” and mobile apps could be used in the same sentence as the word “experience.” But since then it has taken off. Adapting for mobile didn’t only prepare for mobile…

Photo by Jan Böttinger on Unsplash

I think we all know we are up too late. We’re watching TV series, playing games, drinking with friends, surfing the web, or other spelunking. We are not sleeping enough as a consequence.

Sleep is simply the modern version of sunscreen.

We know that missing out on sleep is seriously bad for your health, relationship, career, and just about everything! (I won’t link out to this over-linked subject, but trust me.)

But why? We could have done these things during the day! Right…?

The reason is simple: “Late” is the only time we own completely. …


I am mostly writing this for myself, but happy if anyone finds it useful. (Re-reading the “Best of the input” from last year gives vibrant echoes that remind me why I am writing these posts even in the short-term.)

A year of change

2020 has been a year of change for everyone. It has been a year that we all have seen new angles and strains of our world and life; Working from home, not seeing friends or loved ones, fear for the pandemic, rampant inequality, looming climate crisis, political polarization, a general distrust in democracy, and so on.

Most people talk about 2020…

The levels of engagement of how a corporate communicates their climate efforts

Companies, especially bigger ones, are by many seen as the enemies of climate who only profiteer on nature and people. But, lately, we’ve seen company by company coming out as climate lovers. This is promising, but many still don’t think it is for real and see this as “greenwashing.”

Here’s a step-by-step guide on how corporates can do to communicate how much they want to help.

Note: A completely different question is what the company ACTUALLY does to reduce, reverse, and adapt to the climate crisis.

I am mostly writing this for myself, but happy if anyone finds it useful. (I actually just read my 2018 review and still laughed at the “best tweets.”)

Projects and Work

  • 😢 I decided to ramp down my time at BlueYard from September. It was a hard choice, as I love both the team and the mission, but I have decided to focus on the climate crisis (more on that below). This year I planned and ran the event “Manhattan Projects against Climate Breakdown” — which I loved, learned a lot, and is very proud of having done. …

How not running a startup, is not — at all — like running a startup

This post goes out to founders who feel misunderstood by people saying they ‘know what it feels like’’ to run a startup. I would say they don’t get what the torturous part of running a startup is. Ironically, I also find this challenge to be the best source of self-development.

Every company needs to know the basic skills; learning how to run a digital company, working distributed, building a minimal viable version, getting better at explaining what you do, working with a customer focus, planning, having a strong vision, and so on.

Some people say that just because they need…

As an investor, I work with a lot of problems. Founders who are ambitious always tend to stretch reality and either find new kinds of problems or cause common ones by going fast. Before starting to solve them I find out which kind of issue it is.

There are two ways to separate: what kind of complexity do the solution and the problem show respectively.


Some solutions are simple, and they are done quickly. They might not be easy, but at least they don’t take time once you know what to do. Finding a bug in a spreadsheet is mostly…

A common problem among startups that grow quickly is that the founders don’t grow the same pace, and it ends up being a painful experience — or the bottleneck of the company.

This is not a concept I have invented, but amazing Charlotta Tönsgård told me. I just need to document it as I refer to it so often.

The first step — inequality

The first problem is that the founders usually have to figure out an internal hierarchy — who will be the one with the CEO title. This often happens after a round is raised. This is just the beginning.

I meet many amazing people who want to tackle the climate crisis, but many have “climate paralysis.” You can of course recycle, fly less, or eat less meat — but what can you do that scales beyond yourself?

There are many ways to act: starting a plant-based restaurant, becoming a climate journalist/blogger, redirect all your investments to climate, lead a local protest, run for office, become ESG/CRS responsible at a big corporate, build and open source a CubeSat that monitors methane leaks, and many more!

How do you change the world? What are you suited best to do? Some people…

Hampus Jakobsson

Vegetarian, stoic, founder & investor. Father of three. Malmö/Sweden. Twitter @hajak.

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